Private label skin care lets you develop your own unique formulations, build a beauty brand that your audience will love and build trust with your customers. It’s a great way to launch your new brand without needing specialist expertise in-house.
If you’re new to private label skin care, there are some potential pitfalls to be aware of when you’re starting out. Here are some of the most common mistakes we’ve seen new private label skin care brands make, and how to avoid them.
1. Choosing The Wrong Vendor
Choosing the wrong private label supplier for your skin care products can quickly become a headache that can lead to frustration and costly mistakes. You need to be able to work with a reliable private label manufacturer that you can trust.
This could be making sure that you have the right information at all stages of the process, the ability to deliver on time, good communication, transparent pricing and avoiding making unnecessary mistakes.
2. Lack of Research
Research never stops when you launch a new product, especially a new skin care product. There’s a constant stream of new trends, popular ingredients and new formulations available. From pre-launch to manufacture and distribution, it’s important to do your research at every stage.
This will help you understand what makes your products different, what your audience wants and the best way to start your manufacturing process. It’s important to keep your research up to date even as you launch new products to find new opportunities and products that your customers want from your brand.
3. Branding Issues
With private labelling, you can create your own brand without needing to be a cosmetic scientist or an expert in formulating skin care products. Part of this is developing a brand identity that works for your target audience and makes you stand out from the competition. You can completely customize your brand
It’s easy to get caught up in your own personal preference in how a product looks, feels and is marketed but you have to put your audience first. Do your research in the industry, look at competitors and see the types of feedback customers have about brands. Rebranding at a later stage is fine but getting it completely wrong when you launch your products can make generating sales a headache.
4. Making Packaging Mistakes
Even high-profile brands get their product packaging wrong sometimes. This has resulted in products that have leaked or been damaged, quality control issues and hygiene problems - as well as a PR nightmare and negative customer experience.
When choosing your skin care packaging, it’s important to balance the look and cost of packaging with its practicality. An experienced private label manufacturer can help to guide you through which are the right packaging options for your product. Do your own research too to find out more about the styles you like and what will work best for your products.
5. Labelling Errors
It’s amazing how many times you can read something before spotting a mistake or a typo. It’s important to proofread your labels thoroughly before you say yes to a final print (get a second pair of eyes to take a look if you’re struggling to spot any problems).
Depending on where you retail your products, there are regulations that govern what you have to include on your labels as a legal requirement. It’s essential that you familiarize yourself with this. You also need to ensure that your labelling doesn’t contain any misleading information or scientific claims that you can’t back up with data.
6. Not Having A Marketing Plan
You need to be marketing your products to help your ideal customer discover them. It isn’t enough to add them to your store and hope that someone stumbles across them - you need to go where your potential customers are.
By having a marketing plan in place before you launch, you can start to drive interest in your products before they’re available. That means you have a ready-made audience for your skin care range that are ready to hit the buy button when your product goes live.
7. Pricing Problems
When it comes to pricing you need to take a few things into account: what your products cost to make, what your customers are prepared to pay and how much you need to charge to make a profit. This includes any overheads like storage, shipping and advertising.
Get this wrong and you might find that you aren’t making the profits that you expected or that you need to put your prices up at a later date, which might confuse your customers. Doing your research and having your pricing strategy in place will help you set the right price for your customers.
How to Avoid Making Private Label Skin Care Mistakes?
Choosing the right private label skin care partner to work with you to create your products can help avoid these types of mistakes. They’ll have the knowledge and experience to be able to give you professional advice.